The Catch is a luxury lifestyle brand and product line curated by Jessica Nabongo and is inspired by the world’s 195 countries that she has explored throughout her journey of becoming the first documented black woman to travel to every country in the world. The Catch is a socially conscious brand for that jet-setter that is on the move who wants to evoke style and sophistication as they reach their destination or for the person who just wants to bring a piece of the world home!
The Catch will bring you unique market finds, handicrafts and other travel-leisure merchandise in a limited edition of only 195 pieces of each item. Each piece is numbered and symbolizes one of the 195 countries in the world recognized by the United Nations. We work with local artisans and ethical manufacturers and part of the proceeds from sales go towards supporting artisans and their communities all over the world.
Jessica Nabongo, a Detroit-born Ugandan-American, is a wanderlust, a cultural ambassador, travel writer and expert, photographer and entrepreneur whose work is dedicated to changing the travel narrative and making the travel space more inclusive. At her core, she is a dreamer looking to craft a life and career that interconnects her passions and talents. She also wants to use her story to educate and inspire others to travel and experience the world around them.
Jessica has been traveling internationally since she was a child; she boarded her first transatlantic flight with her family in 1991. They first visited England which was her third country (the US and Canada being the first two), to visit family, on their way to Uganda to visit more family. By the time she graduated from high school she had visited eight countries and territories. Her travel intensified between 2009 and 2011. She zigzagged across Europe and traveled to far flung outposts such as Fiji. By the time her 30th birthday rolled around she had visited 46 countries and territories. She made it her goal to visit every country in the world when she visited Bali in 2017 and completed her mission on October 6, 2019 when she landed on the Seychelles, the 195th and final country she would visit. You can read more about her journey here.
Jessica is committed to increasing cultural awareness and encourages people to think positively about other countries and the world at large, so that we do not miss out on opportunities to have amazing experiences with our neighbors.
As an advocate against the use of single-use plastics, Jessica has used her platform to raise awareness of this global issue. She reminds us that even though it may not seem like it is an issue in our neighborhood, city, or state, it is a huge issue globally and since we are all part of the same ecosystem, we all have a responsibility to be more conscious of how we use plastic.
Jessica’s travels and wisdom have been captured by national outlets such as Forbes, The Huffington Post, Fox 2 Detroit, Conde Nast Traveler, BBC News World Service, The New York Times, CBS News and others. Conde Nast Traveler named her one of the 30 most powerful women in travel.